Friday, July 25, 2008

Ageing population in Australia

Australian Federal Minister of Ageing, Justine Elliott, recently provided an insight into the growth of the aged population in Australia over the next two generations. Click here to view media release.

Australia has the second longest life expectancy rate in the world, with only Japan having a longer life expectancy. By 2060 it is expected the average life expectancy of women will be 88 years and for men the average life expectancy will be 84 years.

By 2021 it is expected that 18% of the Australian population will be aged 65 years plus, and by 2051 it is expected 26% percent of the population will be aged greater than 65 years. By 2025 Australia expects the number of people aged greater than 80 to double and by 2055 some 78,000 people will be aged greater than 100 years. These figures are generally consistent with projections for aged populations in developed nations worldwide.

How are we going to care for these people? Leaving aside any scientific breakthroughs for halting degenerative body processes, and the assumption that if they existed, they would be affordable to people on pensions, one thing is certain, it doesn't matter what age we live to be, in general, our bodies degenerate at around the same time. They simply wear out. Possibly a combination of healthier living and medical technology may combine to forestall the inevitable however the reality is that between 2025 and 2050 the Australian nation will need to provide:

  • Residential care for around 350,000 - 400,000 people
  • The majority of those will require high care
  • Community care of some nature for between 4m - 5M aged living in the community
  • A pension process that enables increasing numbers of aged to live in rental accommodation in the community
  • Affordable, subsidised rental accommodation
  • Meals on wheels for a large group of people
  • A significant investment in Government infrastructure to meet the information needs of the elderly
  • A more equitable funding process for aged services, designed to meet the needs of the elderly, rather than the budgeting needs of Federal Government
  • An investment in training and development of aged care workers and community care providers
Aged care providers and retirement village operators will face increasing costs as the demand for services increases on one side and the demand for workers, across all sectors, increases on the other side. Workers employed in aged care, with the exception of Registered Nurses, have traditionally ranked amongst the lowest paid groups. The continuing demand for workers throughout Australia, and globally, over the next thirty years, will drive wages up and draw workers away from low paid roles. This will increase labour costs to aged care providers and increase their reliance upon the use of technology. Either way the cost of providing aged care will fall onto a diminishing group of workers as taxes are used to provide funding for aged care services. Those that are working today need to increase their superannuation savings and invest in other forms of investments so as to minimise their hardship when they retire. The Federal Governement in Australia in 2040 is unlikely to have the working base to extract sufficient taxation from to meet all the needs of an ageing population. Increasingly aged services, beyond basic services, will be available only to those able to pay for them from their own means.

Governments need to change the rules related to superannuation, investments during retirement and working later in life. They need to remove blockages that discourage additional saving, even reward saving earlier in life. They need to remove restrictions on how superannuation funds may be accessed or utilised. They need to remove restrictions on working and investing. In short, Governments need to do everything they can over the next thirty years to encourage those now in their 30's and 40's to become as self sufficient as possible.

One way Governments can assist at an early stage is to mount an educational program on retirement implications and options. A sustained public awareness program over an entire generation would change attitudes and behaviors, just as has occured for smoking and drink driving. For many people aged under 50 years, the subject of retirement is taboo. They don't believe they will ever grow old and they don't want to consider the possiblity, therefore they don't plan for the future. This needs to change.

Aged are providers and retirement village operators need to be planning for the future - a long way into the future. This doesn't mean 50-year strategic plans, it does mean 3-year plans, updated every three years. What is required is for the boards of aged care organisations to be thinking some 30 years ahead. Boards need to proactively recruit younger people. This will shift their focus forward from tomorrow to the future. Boards should be obtaining a constant flow of information about future population projects and building their planning around that information. Aged care management teams need to be looking long term at their staff needs. How many people will be required, where will they come from, what skills will be needed and how to create a competency pathway that provides interest and acts as an incentive to people to enter and remain in the industry. The future will be very different to the present, so don't plan for now, plan for the year 2050.

1 comment:

AQUATINE said...

Perhaps the people in Australia could all make it to over 100 years of age should they start drinking the New Anti-Ageing Beverage that is coming from the USA:

Take Note:

Global Beverage Innovations, developer of Anti-Ageing Water "The World's Most Functional Water", has agreed to engage Veridian Group LLC of Minneapolis, MN, as a strategic marketing consultant to support its continued product development, launch and marketing strategy of its cosmeceutical beverage line, functional foods, HGH delivery systems, cosmetics, and spirits.

Under the terms of the agreement, Veridian Group will provide research-driven, strategic support to Global Beverage, including product attributes and development, brand strategy, and channel strategy as part of its strategic marketing efforts.

Stuart Garret, CEO of Global Beverage stated, "We are pleased to have found a strategic resource...."

Richard Fogel, Managing Partner of Veridian Group said "We are extremely excited for the opportunity to support Global Beverage and its Anti-Ageing Water. We believe Mr. Garret and Global are at the forefront of a tremendous opportunity in forging the cosmeceutical beverage and additional category segments, and we are going to work meticulously to ensure they develop the right product, through the right channels and to the right markets, with efficiency and effectiveness.
About Anti-Ageing Water:

"The Worlds Most Functional Water"

Beverage Marketing USA, Inc., recently began introducing the fashionable Anti-Ageing Water brand as a luxury cosmeceutical beverage line to Europe and the United States.

"Anti-Ageing Water is a neutral tasting ultra premium cosmeceutical designer water. Anti-Ageing Water, is an all-natural, DMAE-based mineralized super-alkaline bottled water that contains natural products that are exceptionally helpful in hydrating the skin, the largest living organ in the human body, it's the ultimate luxury - drinking Anti-Ageing Water is like turning back the hands of time

"Anti-Ageing Water is made with the highest quality nutraceutical ingredients, and continues to demonstrate its effectiveness," says Richard H. Davis, President of Beverage Marketing USA, Inc.

Anti-Ageing Water is made from ultra premium, natural artesian, alkaline antioxidant water, VitRx� DMAE (dimethylaminoethanol), QA-100 (it's Anti-Ageing DNA repair formulation) and is fortified with 100 mg natural calcium, and 220 mg magnesium that is absolutely clear in solution. Anti-Ageing Water will help you look your best, from the inside out, and will enhance your body, mind, and spirit.

Global Beverage Innovations' goal is to promote awareness of natural, beautiful, healthy skin, educate about the advantages of an alkaline diet, and an anti-ageing lifestyle, and detoxify the body by removing the accumulation of acid wastes in the body.

The accumulation of acid wastes in the body is ageing, the reduction of these acid wastes is reverse ageing......

While many scientist and medical doctors seem baffled by the apparent effects of the Anti-Ageing Water formulation, consumers are not waiting for further scientific evaluations and now consider Anti-Ageing Water as an essential cosmetic aid, whose hydrating effects are described as the experience of having natural moisten skin after a visit to a sauna.

About Global Beverage Innovations, Inc.

Global Beverage Innovations, Inc., is the marketer of FLAIR�, a cosmetic dermal filler that helps diminish facial lines and restore skin volume, resulting in a younger appearance.

Global Beverage Innovations Anti-Ageing line of products includes AGE-AWAY, a concentrated form of Anti-Ageing Water in a pill, that aids in DNA repair, Anti-Ageing Toothpaste, & Gum, Coffee, Teas, and beverages that combat Depression, Anxiety, Weight Loss, and Sleep.

Established in the United States in 2006, the company is a leading independent specialty pharmaceutical company now focusing on primarily anti-ageing solutions.

For more information please visit

�CONTACT:Global Beverage Innovations, AES, INC.
Stuart Garret 760-272-6377

Beverage Marketing USA, Inc. Richard Davis 479-847-0085

Veridian Group LLC
Richard Fogel 612-363-4000

SOURCE: Beverage Marketing USA, Inc.